Google's Programmatic Business dominance at risk after a smashing Antitrust ruling opens up a new era

U.S. Antitrust Ruling Against Google Could Reshape the Media Programmatic Business in Latin America

The global programmatic advertising ecosystem has just entered a new chapter. On April 17, U.S. District Judge Leonie Brinkema issued a landmark ruling: Google is guilty of illegally monopolizing two key markets within the ad tech sector. The decision, the result of a lengthy legal battle with the U.S. Department of Justice (DoJ), not only strikes at th…