CTV Ad Spending and Innovation are leading the industry - This week in AdTech Essentials
Streaming takes the lead: OS-level control, AI-powered tools, and taxonomy updates signal a new era for CTV. AI, fraud, and audio trends follow.
Connected TV (CTV) is positioning itself as the main driver of programmatic evolution. In 2025, programmatic will drive 84% of the $32 billion CTV ad spend—about $27 billion—boosting targeting precision and campaign optimization. Total CTV ad spend is projected to reach $46.9 billion by 2028, fueled by streaming growth and…
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