AI Becomes the New Baseline in Programmatic Advertising - This Week in AdTech Essentials

Fraud surges, regulators target Google, and platforms like TikTok and Meta reshape digital advertising across the Americas.

Artificial intelligence is fundamentally reshaping programmatic advertising, accelerating the evolution from rules-based automation to predictive, real-time decision-making. Nearly 80% of programmatic advertisers are now leveraging AI, according to ExchangeWire, enabling smarter bid strategies, personalized creative optimization, and more precise audien…